Everyday navigation
Aftermarket GPS accessories and consumer navigation products — translating technical capabilities into a clear reason to choose the product.
Kim Flum · Selected industry experience
Automotive experience.
Corporate marketing leadership and hands-on consulting across navigation, aftermarket accessories, fleet technology and the dealership ecosystem.
One industry.
Many perspectives.
My automotive work spans the products people use on the road, the technology that keeps commercial fleets moving, and the systems dealerships use to sell, serve and stay connected with customers.
At Magellan, I led corporate marketing full time. As a consultant, I’ve worked across dealership and fixed-operations marketing, CRM, F&I, sales and service customer engagement, training, retail technology and vehicle remarketing — from hands-on branding and content to strategic planning, go-to-market and CRM implementation.
01Full-time leadership
Magellan / MiTAC
Head of Corporate Marketing
2017–2019 · Digital Technology
I led corporate marketing across consumer and commercial navigation technology, including TRX and Magellan Fleet. The portfolio covered aftermarket GPS accessories, enthusiast off-road products, fleet navigation and telematics — with different audiences, buying decisions and technical requirements.
The work brought positioning, product messaging and go-to-market together across digital, content, advertising, PR, partnerships, trade shows and field marketing. I supported brand refreshes and product launches, working with technical, product, sales and leadership teams to turn complex capabilities into customer value.
Off-road enthusiasts
TRX and enthusiast off-road accessories, with positioning and communications built around a distinct audience and use case.
Commercial fleets
Fleet navigation, telematics and compliance solutions spanning hardware, software and connected products for commercial operators.
Magellan Fleet Solutions
Selected work included product launches, branding, go-to-market, website content, Samsung partnership marketing, white papers, sales collateral and social media for commercial fleet navigation and compliance technology.
02Selected consulting projects · 2017–2022
Inside the dealership ecosystem.
A selection of projects across dealership software, fixed operations, customer engagement and fleet remarketing. Each called for a different mix of strategy, communications and hands-on execution.
Quantum5 · Now Ander
Dealership learning, training + performance technology
Full-stack marketing spanning strategic planning, messaging, social media, content and direct response — including CRM implementation to connect the marketing work with the systems behind it.
Automotive Innovations
Dealership technology + F&I menu software
Website and content marketing, social media management, content calendars, publishing and reporting, with PR support for dealership technology and finance-and-insurance software.
Traver Connect
Sales + service BDC and customer engagement
Social media marketing, content planning and creation, publishing, tracking and reporting for sales and service business development centers — connecting dealership customer engagement with consistent communications.
Dealer Alchemist
Dealer websites, advertising + SEO
Social media marketing supported by content calendars, content creation, publishing, tracking and reporting for a business focused on dealership websites and digital visibility.
DealerPeak
Dealership CRM + technology
Social media marketing, content calendars, content creation, publishing and performance reporting for dealership customer relationship management and technology solutions.
Binary Automotive Solutions
Automotive + dealership technology
Social media marketing, content planning and creation, publishing, tracking and reporting for automotive and dealership technology offerings.
motormindz
Automotive advisory, innovation + retail technology
Content calendars, social media content creation and publishing, with tracking and reporting to support communications across automotive advisory and retail technology.
Remarketing by Element
Fleet vehicle remarketing
Social media marketing, content calendars, publishing, tracking and reporting, plus website content and SEO for fleet vehicle remarketing.
Strategic Remarketing Solutions
Vehicle remarketing, repossession + title management
Social media marketing and content creation, publishing and reporting, alongside website content and SEO for vehicle remarketing and related operational services.
Technical products.
A clear reason to care.
Whether the audience is a driver, a fleet operator or a dealership leader, I connect what the product does with why it matters — then build the communications and marketing systems around that value.