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Strategy · Systems · Signal

Kim Flum

Strategic communications, differentiation, positioning + growth systems builder.

kim@kimflum.com310-945-7499Los Angeles, CaliforniaLinkedIn

See the pattern.
Create the structure.
Make complexity clear.

Communications are infrastructure. I work best where the answer isn’t obvious yet: a complicated technology that needs a market story, a business with disconnected pieces, or an organization with plenty of marketing activity but no clear system behind it. I learn the product, customer, market and constraints; find the connections and contradictions; then turn that understanding into positioning, go-to-market direction, communication systems and practical plans teams can use.

Understand the problem + reduce risk + signal your unique value = become the obvious choice.

Impact

$90M+
Marketing budgets managed
$300M+
Annual revenue generated
194–600%
Revenue growth from integrated programs
50%+
Year-over-year web traffic growth

Current leadership

Marketing Director

Open Technology Incubator

Lead marketing across a portfolio of early-stage technology ventures moving from technical capability toward commercialization.

  • Separate product capability from market readiness by surfacing unresolved customer, use-case, proof and commercial-model questions before campaigns begin.
  • Create repeatable frameworks for spinout positioning, launch readiness, communications, digital presence and market planning without forcing identical strategies.
  • Translate scientific and technical inputs into credible company narratives, product positioning, use cases and customer-facing explanations.
  • Identify what should be solved once at the incubator level versus rebuilt by each venture, creating reusable infrastructure while protecting individual identities.

2026–Present

Principal / Integrated Marketing Consultant

Craft Communications

Advise organizations across technology, automotive, education, e-commerce and public sectors on integrated marketing strategy and execution.

  • Align strategy, creative and performance against business goals across brand, digital, communications and go-to-market programs.
  • Advise executives and stakeholders on positioning, messaging, launch planning and the systems required for continuous improvement.
  • Clients include Magellan GPS (MiTAC), OCTA, California State University Northridge, 1-800-DENTIST and Informa Research Services.

2008–Present

Professional experience

Marketing, Brand & Communications Lead

QSI, Inc. · Financial Services Technology

Owned marketing, brand and communications for QSI and affiliated startups in complex technical and high-compliance environments, turning fragmented needs into a coherent company presence.

  • Rebuilt the parent brand from the company outward, then translated that structure into distinct identities, messaging frameworks, logos and collateral systems for affiliated companies and startups.
  • Designed, built and launched websites end to end — copywriting, SEO strategy and content systems — translating technical capability into credible, conversion-oriented communications.
  • Developed executive presentations, product positioning and sales enablement assets that connected technical offerings to customer needs and business objectives.
  • Established interconnected web, search, content, PR, sales-support and communications systems instead of producing isolated deliverables.
  • Led external messaging through a major ransomware incident, balancing leadership, customer, partner and stakeholder needs while facts were still developing.

2019–2025

Head of Corporate Marketing

Magellan / MiTAC Digital Technology

In-house marketing and communications leader for Magellan GPS and its offroad and telematics product lines (Magellan TRX, Magellan Fleet), supporting consumer and business audiences across every customer touchpoint.

  • Supported a brand refresh and sharpened product messaging to keep the story clear across advertising, PR, collateral and events.
  • Planned and executed integrated campaigns spanning advertising, partnerships and co-marketing, trade shows, events and field marketing.
  • Built sales enablement — collateral, product sheets, presentations and channel tools — that translated features into benefits and made the next step obvious.
  • Connected campaign and customer data back to positioning, audience, channel and product decisions.

2017–2019

Director, Digital Media & Marketing

The Stronach Group / XBTV (HRTV)

Owned marketing for a sports broadcasting network (HRTV, HRTV.com) and digital platform (XBTV.com), driving viewership, traffic, member acquisition and retention with a test → learn → refine cadence.

  • Built integrated campaigns that grew paid memberships 11.43% and reduced cancellations 26.06%, across email, paid social, display, search, promotions and site messaging.
  • Improved retention through tighter segmentation, testing and higher-performing email strategy — opens +72.31%, click-through +64.67%.
  • After HRTV's acquisition, helped launch XBTV, a fully digital racing channel — launch strategy, website and content coordination, integrated execution and performance tracking with a lean team.

2014–2016

Earlier management experience

Director of Marketing

California State University, Northridge (CSUN)

Led marketing for university programs and initiatives, aligning strategy, creative and channel execution across a large, multi-stakeholder institution.

International Marketing Manager

Newegg.com

Generated 30% YoY growth in revenue, traffic and conversion; optimized initiatives produced 165% traffic growth and 85% revenue growth.

Marketing Manager

FTSI

Led integrated communications, PR, sales enablement, events, automation and demand generation for a financial technology provider.

Direct Marketing Manager

DIRECTV

Managed a $90M acquisition budget responsible for 45%+ of company sales and about $300M annual revenue; found improvements saving $1M+ per month.

Direct Marketing Manager

Rubin Postaer Associates (RPA)

Built and managed direct response programs for national brands at a leading independent advertising agency — strategy, media, testing and results analysis.

Manager, Sales & Marketing

Daily Breeze / Los Angeles News Group

Reduced churn 17%, increased web sales 350%, saved $510K+ in marketing expense and cut budget by $400K while improving retention.

How I work

See the pattern

Look across the product, customer, market, business model and internal assumptions. The useful insight is often in the mismatch.

Create the structure

Turn independently developed positioning, messages, launches, websites and campaigns into a system people can understand and use.

Make complexity clear

Understand the complicated thing first. Simplify the explanation, not the thinking.

Areas of expertise

  • Integrated marketing communications
  • Marketing infrastructure & operations
  • Brand systems & identity
  • Technical storytelling
  • Commercialization strategy
  • Localization for international operations
  • Strategic communications
  • Positioning & messaging
  • Benefit & value communication
  • Go-to-market architecture
  • Crisis communications
  • Systems thinking
  • Creative & content development
  • Executive advisory

Education

Master of Business Administration

Marketing & Management

California State University, Northridge · 2011

  • Founded MBA Start-Up & Venture Capital Club (SVCC)
  • Teaching Associate for Marketing and Management departments
  • Research Associate for CSUN Management Consulting Center

Bachelor of Science in Business Administration

Marketing

California State University, Northridge · 2004

  • Awarded Harvard Business School Entrepreneurship Scholarship
  • Awarded two marketing scholarships